Digital Marketing and Covid-19 impact

Now is the age of technology and with the consistently improving technologies there comes a new way of marketing, this is the revolution of digital marketing. Digital Marketing is using media platforms and electronic forms of information to promote products and services to certain demographics. Consumers are also able to interact with the companies, meaning that the company can build better business-to-consumer relationships . This new avenue of the marketing world means that there have been significant changes in the way businesses market their products and services. The most significant changes that can be seen is the emergence of ‘cyber consumers’ where the consumers expect to be able to customise every part of a product/service experience, the cyber busines-to-business world which is seeing an increase in ‘virtual marketplaces’ brings buyers and sellers together more easily and finally the changing reality of a growing global reach of products.

Covid-19 halted the world, everything that was once easy to buy at the store or over the count or even finding a cheap plane ticket online was something consumers would do without a second thought, was not able to be done anymore. When shelves became sparse, international travel shut down completely and the online world is over run it can concern businesses, questions about the future arise. During the global pandemic many businesses started e-commerce businesses as there was a significant rise in people staying home and using the internet to buy anything and everything. Results show that more than 50% of customers have had to change their traditional shopping practices by ordering products online. Business that already had online businesses and digital marketing strategies thrived in the new and changing environment of online shopping. This positively impact those businesses as they had more site traffic, more engagement on their social media platforms but also more consumers buying their products. Although this was a positive many small and large business of both brick-and-mortar and online started to struggle to keep up with the demand, there were people panic buying and consumers taking advantage of the ease of online shopping . After the struggle was dealt with businesses thrived from the new and changing shopping practices that Covid-19 brought about.