Search Engine Marketing
Dear Manager,
After looking at our current website and its search engine ranking, I feel we could make some improvements.
I wanted to let you know why Search Engine Marketing (SEM) is an important aspect to focus on for an online fashion brand. It is extremely important to use search engine marketing as it is a quick and cost-effective way to reach the target market when they are ready to buy the product. When SEM is used the target market see ads of our product more often. Through SEM we gain more visibility through both paid search and through our search engine optimisation key words .
These websites give a more in-depth explanation:
https://www.myob.com/au/blog/4-benefits-of-using-search-engine-marketing/
https://reefdigital.com.au/blog/5-reasons-why-sem-is-crucial-in-modern-day-advertising
Links are also an extremely important factor for an online fashion brand. Links help to improve the overall ranking of the website in different search engines such as Google. Good quality links can improve your overall ranking on search engines in an organic way which is excellent and what we strive for. Having high quality, helpful and natural links will continue to help the company obtain a high position in search engines. It is said the 97% if consumers learn more about a business online than anywhere else. Link building has a significant impact on our search engine ranking and with the current links we will see an increase in the consumers visiting our website.
Again, these websites give a more in-depth explanation
https://www.searchenginejournal.com/link-building-guide/
So, what should we do? In the short term we should start by setting up our search engine marketing account to monitor results we gain. Then, make sure we have ads and targeted campaigns for our target market. We also want to create links with key words and other sites to increase our site traffic. From here we would need to develop and change our key words to target our specific market.
Let me know if you have any questions.
Kind regards,
Alexandra Parnell
Digital Marketer
