Scrolling instead of paper cuts?

Interaction Design shapes our everyday lives through many digital artefacts. Technology is being integrated gracefully into our day to day lives. In developing an app for a newspaper company we identify the target market as a wide ranging age group, filled with people of different knowledge levels of technology, thus the task becomes making an app to suit this broad knowledge range. To this end the app must have a simple interface which is easy to use and navigate.

In designing an innovative app that is simple and easy to use, for users to enjoy the daily news as they would from a newspaper. We have featured news articles, community notices, sports pages, puzzles and podcasts for all our readers. The app makes its money through popup ads at the bottom of each article, we give our readers a free 14 day trial and then they should sign up and pay $2 per fortnight. The design of the app is simple; colours of black and white which draws your eye to the feature articles with big colourful pictures, drawing the reader into the articles. The users of the app will enjoy the experience and be able to continue reading and listening to the daily news.