Feb 26

Feb 26 Design Intentions

Site name:

I have chosen to name my website “Alexandra Parnell” as the website showcases my skills and is a portfolio about me. I put a tag line to give the audience viewing my website an idea about what my blog represents and what I am like and what my interests are. My tag line “Creativity, Passion, Design” explains that I am a creative person with a passion to design this is then supported by what my blog posts are about. I feel the site title and tag line give my audience a very quick overview of what they should expect within the blog.

Audience and Personas:

The audience I have aimed my blog at is people of a similar age to myself, university students with an interest in design, to my teachers and future employers who work within or have worked in the design field.

Bridget, Dan and Julia represent three personas that make up my readers and target audience. Bridget is a representation of university students who read blogs for inspiration and to enhance their own projects by learning to think outside of the box. Dan is the head of a design team at large corporation, a future employer. He reads the blog to find new, fresh ideas and strategies of design and creative minds that he could hire someday. Julia works in marketing; her main focus is new design products on the market and new technology. through blogs she keeps up to date and this is a site she visits to hear about new products and to read feedback from users of the product. She also finds creative inspiration here and new inspiration to market products.

Site Theme:

When I was deciding what website to use to build my blog I found that squarespace.com templates looked more like the portfolio I wanted to make; having very simple, sophisticated and classic styles. I enjoy light and bright pages with simple, easy to navigate sites and squarespace gave me the ability to create this. I decided to make my blog very simplistic by using black, whites and grey tones as the prominent colours and then any images used were minimalistic and often had grey tones backgrounds. Any links within my blog post were in orange to make them stand out to my audience who would most likely have an interest in them. Squarespace templates come with a default font, it seems to be Baskerville which I liked the look of on my blog so I decided to use this as the predominant font of the blog. It was easy to read and simply so it worked with the theme and style I wanted to make my blog.